Tobin Truog's Blog (2)

Online Marketing starts with defining your audience...then it moves to shaping your method of communication. Who is your 1A target reader or potential customer? Once you have a really specific description of that person... a description that does not include any demographic info...then you should move to HOW you communicate with them. What is your Point of View and What is your tone of voice. These should be conscious decisions you make that will do the best job of connecting with the "world… Continue

Blog as Perpetual Motion Mission: I have watched companies and business owners work for months on a "mission" or a "statement of purpose" only to bury it deep within their website and promptly forget about it. A blog forces you to defend your mission every DAY. Even if you don't write a post every day...someone might read your blog every day. How does that make you feel? Blogging about your business is NOT you controlling the message. It is NOT a radio ad, or a television spot or an ou… Continue